Cautious Committee
For clubs that need evidence before committing to a larger engagement.
- Revenue Leak Review
- Commercial Health Check
- 90-Day Sprint
Services
Helping golf clubs turn missed opportunities into sustainable growth.
Golf clubs do not usually have a demand problem. They have a conversion, follow-up and commercial structure problem. Each JPCC service solves a different part of it — with a fixed scope, a clear timeline and a defined deliverable.
JPCC is not designed to sell every club the same thing.
Some clubs need clarity. Some need alignment. Some need a full commercial diagnosis. Some need implementation. Some need ongoing commercial leadership. The right starting point depends on how clear the problem already is.
Each JPCC service is designed around a different stage of commercial maturity: spotting missed revenue, aligning leadership, diagnosing the whole operation, implementing improvements, maintaining momentum and using AI safely where it supports the process.
Compare the engagements
Which service is right for us?
If you already know what you need, the individual service sections below give more detail. If you are still unsure, this comparison gives a clearer view of what each engagement is designed to do.
| Attribute | Revenue Leak Review | Commercial Growth Day | Commercial Health Check | 90-Day Improvement Sprint | Fractional Commercial Director | AI Enablement |
|---|---|---|---|---|---|---|
| Best for | Clubs needing a low-risk first look | Clubs wanting a focused working session | Clubs wanting the full commercial picture | Clubs that need recommendations turned into action | Clubs needing ongoing senior commercial support | Clubs with clear processes wanting safer, consistent AI use |
| Investment | £995 | £2,495 | £3,495 | From £7,500 | From £1,500/month | £995 session / from £495/month |
| Timeframe | 7–10 working days | One day plus preparation and output | 3–4 weeks | 90 days | Monthly retainer | Session or monthly support |
| Main purpose | Identify visible revenue leaks and quick wins | Align leadership around priority commercial opportunities | Diagnose the full commercial operation and create a roadmap | Build the systems, assets and rhythms to improve follow-up and execution | Ongoing commercial direction, accountability and reporting rhythm | Use AI to support drafting, follow-up, reporting and consistency |
| Depth of diagnosis | Focused | Focused on agreed priority | Deep | Based on agreed priorities | Ongoing | AI-focused only, unless part of a Health Check |
| Desk-based review | Included | Preparation included | Included | As required | Included as needed | Included where relevant |
| Stakeholder input | Limited | Included | Included where agreed | Included | Included | Included |
| Committee-ready reporting | Short diagnostic report | Summary output | Included | Progress reporting included | Included where agreed | Limited, unless part of a wider engagement |
| Commercial roadmap | Priority recommendations only | Focused action plan | Included | Delivery plan included | Maintained and refined | Not the main purpose |
| Implementation support | Not included | Limited | Not included | Included | Direction and oversight | AI workflow support only |
| Asset / process creation | Not included | Some, where agreed | Not included | Included | Where agreed | Prompt libraries and workflow guidance |
| Ongoing accountability | Not included | Not included | Not included | Included during the sprint | Included | Only on monthly support |
| AI support | Only where relevant to findings | Optional where useful | AI Opportunity Assessment included where relevant | Optional where useful | Optional add-on or integrated support | Included |
| Best next step after this | Health Check, Growth Day or internal action | 90-Day Sprint or internal implementation | 90-Day Sprint, Fractional Commercial Director or internal action | Fractional Commercial Director or internal ownership | Continue, expand or hand over internally | Health Check, Sprint or ongoing AI Enablement |
Swipe sideways to compare all six services.
Still unsure where to start?
If the right starting point is not obvious, JPCC can help you choose the lightest useful step rather than pushing you into the largest engagement.
Buying pathways
Where should your club start?
Common routes clubs take through the JPCC services. The ladder is advisory, not pushy — no club has to follow every step.
Leadership Alignment
For clubs where managers, committees or departments need to agree on priorities.
- Commercial Growth Day
- Health Check or 90-Day Sprint
Serious Growth Club
For clubs that want a full diagnosis, practical implementation and ongoing commercial leadership.
- Commercial Health Check
- 90-Day Sprint
- Fractional Commercial Director
Ongoing Support
For clubs that want to maintain momentum and improve consistency over time.
- Health Check or Sprint
- Fractional Commercial Director
- AI Enablement
AI-Curious Club
For clubs interested in AI, but only where it supports clear commercial processes.
- AI Readiness Session
- Commercial Health Check
- AI Enablement
Revenue Leak Review
£9957–10 working days
A low-risk entry point for clubs that suspect they are missing revenue but do not yet know where.
“I think we are missing opportunities, but I need evidence before I take this to the committee.”
The problem it solves
Most clubs lose revenue quietly through small gaps. Membership enquiries are not followed up. Visitors play once and are never contacted again. Society organisers receive a basic reply but no structured follow-up. Sponsors are approached casually, if at all. The clubhouse has unused potential but no consistent promotion. The club might not need a full strategy yet — it needs a clear view of where money is leaking.
What JPCC does
A focused commercial diagnostic, mainly desk-based, designed to identify visible, high-probability revenue leaks. JPCC reviews:
- Website and enquiry journey
- Membership enquiry handling
- Visitor journey and follow-up
- Society and corporate golf day positioning
- Sponsorship visibility and offer
- Clubhouse events promotion
- Google Business profile and review journey
- Social media and communication consistency
- Public-facing commercial assets
What the club receives
- Revenue Leak Score
- Commercial Scorecard
- Top 10 Revenue Leaks
- Quick Win Actions
- Estimated Opportunity Areas
- Priority Recommendations
- Recommended Next Step
- 15–25 page branded report
What it does not include
- Full stakeholder interviews
- Full competitor analysis
- On-site review
- Committee presentation
- Implementation support
- Process creation or staff training
Best for
- Clubs unsure where to start
- Committees needing evidence
- Clubs not ready for a full engagement
- Managers wanting an external view
- Clubs weighing up a deeper review
Natural next step
Commercial Health Check or 90-Day Improvement Sprint, depending on what is uncovered.
Commercial Growth Day
£2,495One day on-site · summary within 5 working days
A one-day on-site commercial strategy and leadership workshop — fresh thinking, alignment and immediate action without commissioning a full diagnostic report.
“We need to get the right people in a room and work out where the commercial opportunities are.”
The problem it solves
Many clubs have fragmented views internally. The manager sees one problem. The committee sees another. The professional team sees something else. The bar and catering team has its own view. Members complain, but nobody turns that feedback into structured commercial action. The Commercial Growth Day creates alignment.
What JPCC does
JPCC spends a focused day at the club, combining observation, discussion, challenge and action planning:
Morning — Commercial Opportunity Review
- Membership journey, visitor experience and society/corporate golf
- Sponsorship, clubhouse events and communication
- Revenue gaps, club strengths and weaknesses
Midday — Club Walkthrough
- Arrival experience, clubhouse, pro shop and signage
- Visitor journey and commercial assets
- Sponsor visibility and event potential
Afternoon — Leadership Workshop
- What is working, what is being missed, what members value
- Where revenue could grow and what is realistic
- What needs ownership and what to prioritise over the next 90 days
What the club receives
- Facilitated leadership session
- Commercial opportunity summary
- Workshop notes
- Priority action list
- 30/60/90-day action plan
- Summary recommendations
- Optional proposal for deeper support
What it does not include
- Full Commercial Health Check
- Deep competitor analysis
- Full mystery shopping
- Implementation
- Detailed commercial report
Best for
- Clubs that need alignment
- Committees and managers with different priorities
- Clubs preparing annual plans
- Clubs unsure where to focus growth
- Clubs wanting an external facilitator
Natural next step
Commercial Health Check if deeper analysis is needed, or 90-Day Improvement Sprint if priorities are already clear.
Commercial Health Check
£3,4953–4 weeks
The flagship diagnostic — a deep commercial assessment of the club's revenue pathways, customer journey, systems, communication and growth opportunities.
“We need a proper external assessment and a clear commercial roadmap.”
The problem it solves
The club knows there are issues but does not have the full picture. It may be busy but under-monetised. Decent membership numbers but poor visitor conversion. Sponsors but no structured package. A clubhouse but limited event income. Plenty of activity, no proper reporting. The important distinction: the Revenue Leak Review identifies visible leaks — the Health Check explains why they exist, how the wider commercial engine is performing and what the club should do next.
What JPCC does
Everything in the Revenue Leak Review, but in far greater depth — covering membership enquiry and onboarding, retention signals, visitor and society journeys, corporate golf, sponsorship, clubhouse events, food & beverage links, pro shop touchpoints, website, reviews, communication rhythm, reporting, ownership and AI workflow opportunities. Additional depth includes:
- Stakeholder interviews and management discussion
- Committee input
- Mystery shopper enquiry
- Competitor scan
- Customer journey mapping
- Revenue pathway analysis
- Commercial process review
- AI opportunity assessment
- Roadmap creation
What the club receives
- Executive Summary
- Commercial Health Score & Revenue Leak Score
- Departmental Scores
- Revenue Opportunity Matrix & Priority Matrix
- Key Findings & Quick Wins
- 90-Day Roadmap
- 12-Month Commercial Plan
- AI Opportunity Assessment
- Strategic Recommendations
- Committee Presentation Summary
- 60–100 page branded report plus presentation/debrief
What it does not include
- Implementation support
- Creation of all sales assets
- Staff training
- Ongoing management
- Monthly reporting
Best for
- Clubs that want a proper strategic review
- Committees needing evidence and direction
- Clubs with multiple revenue opportunities
- Clubs considering investment in commercial improvement
- Clubs that need a roadmap before acting
Natural next step
90-Day Improvement Sprint or Fractional Commercial Director support.
90-Day Improvement Sprint
From £7,50090 days
Implementation support — where JPCC moves from advice to action.
“The report is useful, but we do not have the time, structure or internal resource to implement it properly.”
The problem it solves
Most reports die in committee packs. The club may know what needs to change, but nobody owns the work. Staff are busy, volunteers have limited time, managers are pulled into day-to-day operations — and improvements slip because there is no dedicated commercial execution resource. The 90-Day Improvement Sprint exists to make things happen.
What JPCC does
JPCC works with the club over 90 days to implement the highest-priority recommendations. Depending on scope, that can include building:
Membership & visitor systems
- Enquiry response templates, follow-up sequences, tour invitations and onboarding
- Lapsed enquiry nurture and membership reporting
- Post-round thank-you, review requests, return offers and visitor-to-member pathway
Society, corporate & sponsorship systems
- Society sales pack, corporate golf day deck and proposal templates
- Food/buggy/prize upsell structure and rebooking process
- Sponsorship asset list, Bronze/Silver/Gold packages, prospect list, outreach and renewals
Events, reporting & SOPs
- Event calendar, private hire pack, enquiry process and campaign templates
- KPI dashboard, monthly committee summary, follow-up and opportunity trackers
- Written procedures, role ownership, handover guides and staff training
What the club receives
- 90-Day Implementation Plan
- Weekly or fortnightly check-ins
- Templates, scripts and sales decks
- Sponsorship and society/corporate packs
- Event promotion pack
- Membership and visitor follow-up systems
- KPI dashboard and SOPs
- Staff training
- Final progress report
What it does not include
- Acting as permanent staff
- Unlimited implementation
- Software development
- Guaranteed revenue
- Taking over all club communication
- Replacing management accountability
Best for
- Clubs that already know what needs fixing
- Clubs that have completed a Health Check
- Clubs with limited internal time
- Clubs needing momentum
- Clubs wanting practical assets, not just advice
Natural next step
Fractional Commercial Director retainer or AI Enablement add-on.
Scope options: Focused Sprint from £7,500 · Full Sprint £9,500–£12,500 · Multi-Area Sprint from £15,000+
Fractional Commercial Director
From £1,500/monthMonthly retainer · usually 3-month minimum
Ongoing commercial leadership for clubs that need senior commercial support without hiring a full-time commercial director.
“We need someone to keep this moving.”
The problem it solves
Commercial improvement often fades after the initial project. A club may not need a full-time commercial director, but it does need continued focus, reporting, challenge and accountability. The Fractional Commercial Director service keeps momentum alive.
What JPCC does
JPCC becomes an ongoing commercial partner — monthly commercial reviews, KPI tracking, revenue pathway management, enquiry and pipeline reviews, campaign planning, committee reporting, strategy sessions, staff support and follow-up accountability. Three levels of support:
Light Touch
£1,500/month
- Monthly commercial review
- KPI review
- Priority action plan
- Email support
- Committee summary
Growth Partner
£2,500/month
- Fortnightly review
- Campaign planning
- Reporting
- Asset refinement
- Team support
- Management accountability
Embedded Partner
£3,500+/month
- Weekly support
- Deeper implementation
- Commercial planning
- Staff/department alignment
- Committee reporting
- Ongoing growth leadership
What the club receives
- Monthly commercial dashboard
- Priority action plan
- Board/committee summary
- Commercial recommendations
- Campaign calendar
- Accountability tracker
- Updated templates and assets
- Regular strategic support
What it does not include
- Full-time staff cover
- Unlimited project work
- Software development
- Guaranteed revenue
- Replacing the General Manager
- Handling every enquiry personally
Best for
- Clubs that need ongoing commercial focus
- Clubs after a Health Check or Sprint
- Clubs without senior commercial resource
- Clubs with growth ambitions
- Clubs wanting external accountability
Natural next step
Long-term retainer, AI Enablement, future ClubOps AI pilot.
AI Enablement
£995 session · from £495/monthHalf-day session · monthly add-on
AI support for clubs that already understand their commercial processes and want to improve consistency, speed and admin efficiency.
“We want to use AI, but we need to do it safely and practically.”
The problem it solves
Slow email responses. Repetitive admin. Inconsistent tone. Weak follow-up. Time-consuming reports. Staff uncertain about AI — and a real risk of poor AI usage without guidance. AI is not the strategy; better commercial process is the strategy. AI only helps once the club knows what it is trying to improve.
What JPCC does
JPCC helps the club use AI in controlled, practical areas — membership enquiry replies, visitor follow-up, society proposal drafts, corporate golf day packs, sponsorship outreach, event promotion, member updates, committee summaries, Google review replies, newsletter drafts and meeting notes. Delivered as:
- AI Readiness Session — half-day, £995
- AI Enablement Add-On — monthly support from £495/month
- Prompt libraries and approved prompt packs
- Staff training and usage guidelines
- Workflow documentation and governance rules
- Monthly prompt refinement and use-case support
What the club receives
- AI prompt library
- Approved prompt packs
- Staff training
- AI usage guidelines
- Workflow documentation
- Governance rules
- Monthly prompt refinement
- Practical use-case support
What it does not include
- Automated sending
- Replacing staff
- Replacing commercial strategy
- Legal, HR or financial advice
- Uploading sensitive data without approval
- Custom software unless separately quoted
Best for
- Existing JPCC clients
- Clubs that have completed a Health Check
- Clubs implementing new processes
- Clubs wanting safer AI adoption
- Clubs wanting staff confidence
Natural next step
ClubOps AI pilot interest.
A specialist add-on — mainly suitable after a Commercial Health Check, 90-Day Improvement Sprint or Fractional Commercial Director engagement.
The ClubOps Framework
The ClubOps Framework is the commercial operating model JPCC uses to structure golf club growth. It turns scattered opportunities into visible pipelines, clear ownership, follow-up accountability and committee-ready reporting — across membership, visitors, societies, corporate golf days, sponsorship, clubhouse events, communication, reporting and AI opportunities. It is included in every engagement, not sold separately.
ClubOps AI is currently being developed as a future platform to support the ClubOps Framework. Selected clubs may be invited to participate in early pilot opportunities.
AI is not the strategy. Better commercial process is the strategy.
Two minutes, honestly spent
See where your club is leaking revenue.
In under two minutes, understand how missed follow-ups, under-packaged societies, weak sponsorship offers and inconsistent communication can quietly reduce your club's commercial performance.
Film coming soon
The two-minute walkthrough is in production. The full transcript is available below — or skip ahead and book the conversation.
Find the right starting point
The first step is not more marketing. It is understanding where existing demand is being lost.
Video transcript
Most golf clubs are not short of assets. They already have the course, the clubhouse, members, visitors, local businesses, societies, event space and a strong community reputation.
The problem is that many of these opportunities are not managed as a proper commercial system.
A membership enquiry receives one reply, then goes cold. A visitor plays once and is never contacted again. A society organiser asks for information, but there is no structured follow-up. Sponsorship exists, but it is not packaged into a clear offer. The clubhouse has event potential, but it is not promoted consistently.
JP Clubhouse Consultancy helps golf clubs identify these revenue leaks and turn them into practical action.
Through a Commercial Health Check, JPCC reviews the club's membership journey, visitor follow-up, society and corporate golf day process, sponsorship offer, clubhouse event opportunity, website journey, member communication and AI workflow readiness.
The result is a commercial scorecard, quick wins, a 90-day action plan and a clearer view of how the club can grow revenue without compromising the member experience.
AI can support the process, but AI is not the strategy. Better commercial process is the strategy.
If your club wants to understand where revenue is being missed, the first step is to find the right starting point.
What happens next?
From first message to clear decision — without pressure.
1
Choose a starting point
If you know where the issue is, choose the most relevant service. If you are unsure, start with a Revenue Leak Review or a short discovery conversation.
2
Discovery conversation
A relaxed 20–30 minute conversation to understand the club, the current challenge and whether JPCC is the right fit.
3
Fixed-scope proposal
You receive a clear scope, timeline and investment before any work begins.
4
Delivery and next steps
JPCC completes the agreed work and recommends the next logical step only if it is genuinely appropriate.
No hard sell. No vague consultancy retainer. No pressure to buy every service. The aim is to identify the right starting point for your club.
Find the right starting pointNot sure where to start?
If your club is busy but still feels like opportunities are slipping away, the first step is to understand where those opportunities are being lost.